Merac has announced that visitor attractions using its new F&B Kiosk solution have collectively processed more than £500,000 in food and beverage sales in just two months since the technology was launched, while also delivering an average 30% increase in transaction value compared with traditional till based ordering.
Twenty kiosks have been operating across client sites since Easter, spanning three distinct cultural environments. Early results demonstrate the significant impact that intuitive self service technology can have on both guest satisfaction and commercial performance.
Developed entirely in house, the new solution combines Merac's extensive expertise in ticketing, retail and guest engagement with a purpose built ordering experience designed specifically for visitor attractions. The kiosk interface has been informed by years of customer behaviour and guest journey analysis, creating a familiar, intuitive experience that mirrors how visitors already interact with digital ticketing platforms.
The kiosks support self-service food and beverage ordering while connecting seamlessly with the wider Merac ecosystem, including ticketing, inventory management and operational reporting. This provides operators with a fully integrated platform that delivers real time visibility and control across their operation.
Customers using the kiosks spend more time exploring menus and considering their options, resulting in an average 30% increase in transaction value compared with traditional till based ordering.
The platform also captures real time usage data, enabling the Merac team to continually refine and improve the guest experience based on actual customer behaviour.
Andy Povey, CEO of Merac comments:
“Too often, self service technology is viewed purely as a cost saving exercise. We see it as a guest service enhancement. By allowing routine transactions to take place through an intuitive self service experience, attraction teams can spend less time behind a counter and more time supporting visitors throughout their day.
“The results we've seen in the first two months have been incredible. Guests are taking more time to browse, making more informed purchasing decisions and ultimately spending more, while operators are benefiting from improved efficiency and a better overall guest experience.
“This is a great demonstrator of how technology can enhance hospitality, not replace it. Our kiosk solution gives guests more control and convenience while allowing attraction teams to spend more time engaging with visitors and creating memorable experiences.”
The launch represents another step in Merac's commitment to delivering joined up guest experiences across every touchpoint of the visitor journey. By connecting food and beverage operations with ticketing, inventory management and wider guest services, Merac helps attractions create seamless experiences while improving operational performance.
With more attractions looking to streamline operations while enhancing service quality, the early success of the Merac F&B Kiosk solution demonstrates how technology can be used to strengthen human connections rather than replace them.