Martyn’s Law: What It Means for Visitor Attractions

Safety is a top priority for any visitor attraction, and with the introduction of Martyn’s Law, the landscape of security in the UK is changing. Named after Martyn Hett, a victim of the Manchester Arena attack, this new legislation is designed to protect the public from terrorist attacks, but it also brings important operational considerations for attractions of all sizes.

We’ve put together a guide for visitor attraction operators, what you need to know, and how to prepare.

What is Martyn’s Law?

Martyn’s Law requires venues that host the public to assess, mitigate, and manage the risk of terrorist attacks.

• Applies to venues where 100 or more members of the public are expected at the same time.
• Requires proportionate security measures to protect staff and visitors.
• Obligates venues to maintain a written security plan and provide staff training on threat awareness and emergency procedures.

In short, it’s about being prepared, and proving it.

How Visitor Attractions Are Affected

Security Planning and Risk Assessment

Attractions will need to review and update their risk assessments, taking into account both physical and digital threats. Some may need to implement entry screening procedures, such as bag checks or metal detectors, especially for high-traffic areas or large-scale events.

Staff Training

Staff training will become mandatory. Teams will need to recognise suspicious behaviour, respond to emergencies, and understand the venue’s security protocols. Proper training ensures that everyone, from frontline staff to management can act confidently in a crisis.

Investment in Technology

Martyn’s Law will likely drive increased use of CCTV, access control, and advanced surveillance systems. Digital tools can also help manage crowds, track visitor flow, and improve overall site safety all while keeping the visitor experience seamless.

Communicating with Visitors

Introducing new security measures will require clear communication with guests. Signs, social media updates, and pre-visit emails can set expectations around screenings or restricted items, helping maintain a smooth visitor experience.

Insurance and Compliance

Compliance with Martyn’s Law may affect insurance policies and liability, making it essential for operators to integrate these measures into their wider risk management strategy.

Getting Ahead of the Curve

Attractions that start planning early will be best placed to comply efficiently:

• Conduct thorough risk assessments.
• Train staff and document procedures.
• Invest in technology strategically.
• Communicate openly with visitors.
• Collaborate with local authorities and emergency services.

By taking a proactive approach, attractions can not only comply with Martyn’s Law but also enhance their reputation as safe, visitor-focused destinations.