One year after the acquisition of Merac, the ticketing and commerce platform is celebrating a year of significant innovation, investment and growth as it continues its evolution into a connected platform for the attractions sector.
For decades, Merac was one of the best-known names in attraction ticketing, helping operators manage admissions, memberships and visitor transactions. While the business continued to support attractions across the UK, much of the visibility and innovation that had once made Merac a market leader had faded.
Since taking ownership in 2025, Andy and the Merac team have focused on restoring that momentum, investing in new products, strengthening integrations and expanding the business beyond traditional ticketing.
Today, Merac connects ticketing, memberships, retail, catering and guest engagement within a single ecosystem, helping attractions gain a clearer understanding of visitor behaviour, reduce operational complexity and unlock new revenue opportunities.
A key milestone has been the launch of Merac's new F&B kiosk solution, which has already processed more than £500,000 in food and beverage sales within just two months of launch. Attractions using the solution have seen an average 30% increase in transaction value compared with traditional till based ordering, demonstrating how technology can reduce queues while encouraging greater spend.
Merac has also introduced ticket kiosks that streamline arrivals and reduce pressure on frontline teams, mobile point of sale solutions that enable more flexible selling across sites, and new guest and member portals that simplify bookings, renewals and account management.
Alongside these developments, Merac Engage is helping attractions build stronger relationships with visitors through personalised and automated communications powered by real customer behaviour and engagement data.
Andy Povey, Managing Director of Merac, said:
"When we acquired Merac, I saw a business with an incredible heritage, a loyal customer base and enormous untapped potential.
"Over the last year, we have focused on listening to our customers, investing in the product and building solutions that solve real challenges for attraction operators.
"Guests do not experience attractions in departments. They move seamlessly from buying tickets to purchasing food, drinks, retail products and memberships. For too long, the technology supporting those interactions has been disconnected.
"Our focus has been on bringing those experiences together, helping attractions better understand their guests, remove friction and create more meaningful connections at every stage of the visitor journey.
"I am incredibly proud of what the team has achieved in such a short period of time. We have laid strong foundations for the future and this is only the beginning."
Looking ahead, Merac will continue to invest in platform development, guest engagement tools and deeper integrations as it works towards its vision of helping attractions connect every stage of the guest journey, from online booking through to onsite spending and repeat visits.