Merac Engage: Post-Visit Messaging That Converts Visitors Into Members

Merac Engage is a powerful new marketing automation tool built directly into the Merac ticketing platform. It helps visitor attractions convert more day ticket holders into loyal members using personalised, timely, automated follow-ups based on real guest behaviour.

This feature is designed to increase conversions, extend lifetime value and drive more revenue per visitor without increasing your marketing workload.

Why Visitor Attractions Need Better Follow-Up Messaging

For years, most membership sales have happened at the worst time: the exit. Guests are tired, children are restless and staff are busy.

Merac Engage flips that approach. Now, you can connect with guests at the right moment, whether that’s later that evening, the next morning or a week after their visit, when they’re more relaxed, more receptive and more likely to take action.

What Merac Engage Does

Merac Engage connects directly to your ticketing and visitor data. Using automation and behaviour-based triggers, it sends tailored follow-up messages across multiple channels including email, SMS and push notifications.

Example post-visit messages:

• “Thanks for visiting today. Here’s how to turn your ticket into a membership.”
• “Here’s what’s coming up next week, we’d love to welcome you back.”
• “It’s been a week since your visit. Don’t miss your chance to upgrade to membership.”

These messages are proven to increase guest engagement and membership conversion, especially when sent at the right time.

Key Benefits of Merac Engage

• Increase Revenue Per Visitor
  Convert one-time guests into repeat customers through upgrade offers, return incentives and upsells.

• Maximise Lifetime Value
  Keep your attraction top-of-mind after the visit with relevant messaging that encourages repeat attendance and long-term spend.

• Improve Membership Yield
  Data-led follow-ups outperform generic end-of-visit pitches and reduce reliance on discounts.

• Reduce Marketing Costs
  Automate guest journeys and reduce the need for manual campaigns or agency support.

• Lower Cost Per Conversion
  Target only the visitors most likely to convert, based on real ticketing and behaviour data.

• Protect and Grow Recurring Income
  Automatic reminders for renewals and personalised content based on usage help reduce churn and stabilise future revenue.

• Scale Without Growing Your Team
  Grow engagement and income without adding marketing headcount.

Why Choose Merac Engage

Attractions don’t need more tools. They need tools that work together to create better guest experiences and better business outcomes. Merac Engage builds on the data you already have and turns it into personalised journeys that drive loyalty and revenue.

This creates meaningful, relevant touchpoints that improve the entire guest lifecycle, before, during and after the visit.

Drive more value from every visitor

Merac Engage helps you stay connected with your guests, build loyalty, and grow income—all with less effort.

Get Started with Merac Engage

If you're already using Merac, activating Merac Engage is easy. Speak to your account manager to get started or book a demo to see how it works.