Merac Engage is a powerful new marketing automation tool built directly into the Merac ticketing platform. It helps visitor attractions convert more day ticket holders into loyal members using personalised, timely, automated follow-ups based on real guest behaviour.
This feature is designed to increase conversions, extend lifetime value and drive more revenue per visitor without increasing your marketing workload.
For years, most membership sales have happened at the worst time: the exit. Guests are tired, children are restless and staff are busy.
Merac Engage flips that approach. Now, you can connect with guests at the right moment, whether that’s later that evening, the next morning or a week after their visit, when they’re more relaxed, more receptive and more likely to take action.
Merac Engage connects directly to your ticketing and visitor data. Using automation and behaviour-based triggers, it sends tailored follow-up messages across multiple channels including email, SMS and push notifications.
Example post-visit messages:
These messages are proven to increase guest engagement and membership conversion, especially when sent at the right time.
Increase Revenue Per Visitor
Convert one-time guests into repeat customers through upgrade offers, return incentives and upsells.
Maximise Lifetime Value
Keep your attraction top-of-mind after the visit with relevant messaging that encourages repeat attendance and long-term spend.
Improve Membership Yield
Data-led follow-ups outperform generic end-of-visit pitches and reduce reliance on discounts.
Reduce Marketing Costs
Automate guest journeys and reduce the need for manual campaigns or agency support.
Lower Cost Per Conversion
Target only the visitors most likely to convert, based on real ticketing and behaviour data.
Protect and Grow Recurring Income
Automatic reminders for renewals and personalised content based on usage help reduce churn and stabilise future revenue.
Scale Without Growing Your Team
Grow engagement and income without adding marketing headcount.
Attractions don’t need more tools. They need tools that work together to create better guest experiences and better business outcomes. Merac Engage builds on the data you already have and turns it into personalised journeys that drive loyalty and revenue.
This creates meaningful, relevant touchpoints that improve the entire guest lifecycle, before, during and after the visit.
Merac Engage helps you stay connected with your guests, build loyalty, and grow income—all with less effort.
If you're already using Merac, activating Merac Engage is easy. Speak to your account manager to get started or book a demo to see how it works.